1. Craft a Winning Marketing Message

Goal: Unlock the power of psychographics and USPs. Convince your visitors that they will win with your product. Stand out from the marketplace and be irresistible to your target audience.

What we do:

  • Develop an ideal customer based on a psychographic model - Get to know your target customer inside out and craft the perfect message to capture their attention.

  • Develop unique selling propositions to differentiate from the marketplace - With a strong, unique message and USP, stand out from the competition and be the one that your customers choose.

  • Perform offer analysis to create irresistible offers - Analyze your offerings, identify the customer pain points, and create an irresistible offer to draw customers away from the competition and towards you.

  • Position yourself as the expert with a unique credibility & track record - Position yourself as the expert in your niche by highlighting your unique track record and credibility.

2. Build a Conversion Optimized Website

Goal: Build a powerful online presence. Generate leads and turn them into customers. Optimize page design for conversion. Write copy that turn visitors into leads and leads into customers.

What we do:

  • Build Conversion Optimized Site Structure & User Interface - We create a site structure and user interface which ensure that visitors are able to find all the information they need, quickly and easily. By focusing on conversion optimization, we increase the number of leads and customers your small business or e-commerce brand receives.

  • Conversion Optimized Page Design - We design each page with a single objective in mind. We dedicate a single task to each website and build the design around that page (opting into email list, buying a product, scheduling an appointment, etc.)

  • Expert Copywriting - We will translate your marketing message into the target audience’s language. We tailor the websites content around your target audience. We increase engagement and conversion-rate of your website.

3. Search Engine Optimization

Goal: Create a custom-tailored and winning SEO strategy specialized on hidden keywords that are easy to rank for. Write SEO optimized content for web pages and blog articles to increase traffic. Generate high-value backlinks to increase rankings on search engines. Provide monthly performance reports.

What we do:

  • In-Depth Ranking Strategy - We’ll develop a winning SEO strategy based on your current website authority score and keyword rankings. If you don’t have a website, we’ll build your SEO strategy from scratch and discuss the website build.

  • Professional Content Writing - We’ll create unique, SEO-optimized content for your website pages and blog articles that will help you achieve the highest rankings on search engines and generate traffic.

  • Generate High-Value Backlinks - We’ll build backlinks to your site to improve the overall rankings of our web pages and blog articles. This will ensure more traffic to the website.

  • Performance Tracking and Monthly Reports - We’ll track our performance and provide you with monthly reports to make sure you are always up to date and get the most out of your SEO investment.​

4. Email Marketing

Goal: Build an email list. Automatically convert leads into customers. Improve customer life time value and retention.

What we do:

  • Build Your Email List - Grow your email list with a lead magnet that we will write for you. Offer the lead magnet on your website in exchange for the target audiences email address.

  • Turn leads into buying customers - Turn your email list into paying customers with email drip campaigns that are developed to build credibility and trust into your products and services.

  • Strengthen customer loyalty - Show your customers that you value them with our personalized, creative monthly newsletters that keep your customers engaged with your brand.

5. Paid advertising

Goal: Choose the right advertising platforms. Build a advertising strategy around your products and services. Generate leads and turn them into customers. Monthly reporting on return on investment and performance.

What we do:

  • Reach Your Target Audience - We choose the right platforms to advertise on. We analyze your target audience and determine the best platforms to reach them—Google, Facebook, Instagram, LinkedIn, Pinterest, and more.

  • Create an Effective Advertising Strategy - We create and tailor an advertising strategy to generate leads and turn those leads into paying customers.

  • Management & Optimization - We set up and optimize your ads, manage your budget, and plan accordingly. We run your campaigns so that you get the best bang for your buck.

  • Performance and ROI Reporting - We keep you in the know with monthly reporting on your campaign performance and ROI. We will report what’s working and what isn’t.

How to Work with Us

At MindfulMadMen, we believe in delivering targeted solutions that drive real results for our clients. No two businesses are alike, and that's why we don't believe in one-size-fits-all packages. Our approach is personalized to your unique situation, business goals and offerings.

This is why our clients always start of with a OCA Brand Audit. During the OCA Brand Audit we will gain absolute clarity about the hidden potentials of your online customer acquisition process. The result of the OCA Brand Audit will provide you with a custom-tailored and ready to implement strategy based on your specific business and needs.

If your business, personality and values match with ours, we are happy to discuss how we could possibly implement this custom-tailored strategy subsequent to the brand audit.